Sundance Film Festival | Brand Identity

The Sundance Film Festival is an annual film festival organized by the Sundance Institute. It takes place each January in Park City, Utah, Salt Lake City, and at the Sundance Resort, and is the largest independent film festival in the United States.


This project consisted on designing and implementing all the components related to the SUNDANCE FILM FESTIVAL brand identity.All of these items are were strategically design for this new image. Logo, tone, tagline, typeface, and a multiple series of marketing collateral that shaped and created a different appeal for this festival.

Process Book


Specific setting guidelines were assigned by the instructor with the goal of keeping consistency. All the designs had to reflect a strong sense of branding, marketing, and production.