OBJECTIVES AND PRIORITIES
This project consisted on designing and implementing all the components related to the SUNDANCE FILM FESTIVAL brand identity.All of these items are were strategically design for this new image. Logo, tone, tagline, typeface, and a multiple series of marketing collateral that shaped and created a different appeal for this festival.
Specific setting guidelines were assigned by the instructor with the goal of keeping consistency. All the designs had to reflect a strong sense of branding, marketing, and production.